Medical Devices Market Research for Mexico, Brazil and Colombia
Services: Best Practices Analysis
Challenge: Our client, a global provider of medical devices, was seeking to expand their presence in Mexico, Brazil and Colombia, with aggressive growth objectives.
Approach: Americas Market Intelligence (AMI) conducted an in-depth analysis of the market leaders in order to understand how they were able to reach said positioning and the tactics that could be implemented in order to avoid potential pitfalls.
AMI then mapped the product offering and price points in each country in order to identify our client’s most competitive business lines. Once done, AMI searched for potential importers / distributors in each country.
Result: AMI’s research helped the client to establish their operations in record time and save, in Mexico alone, US$2 million over a three-year period.
Client Benefit: Client gained a detailed understanding of their competitive positioning in each market.