Consumer & Retail
Since 1990, consumer credit in LatAm has grown 400%, changing forever how and what consumers choose to buy. With credit, Latin American consumers can purchase more prestigious brands, better quality products, and just more stuff, especially higher ticket items (cars, computers, electronics, travel, etc.) In response the retail industry has similarly transformed. The first phase of change was the rapid consolidation of food and general retail with the arrival of large box store chains. More recently, niche retailing has grown, offering the affluent an alternative to homogenized big.
AMI consultants have conducted over 150 studies of Latin America's consumer goods and retail sectors since 1992 in the following main segments:
- Uncovering Competitor Strategies in Colombia
- Making a Case for the Miami Luxury Goods Market
- Strategic Planning in the Colombian Hair Care Product Industry
- Base of the Pyramid
- Getting Into the Kitchen
- What Products Does the Market Desire?
- Winning the Beauty Contest
- Where Do I Put My Next Store?
- Getting to Know You… (the Customer)
- Developing a case study of the Brazilian fractional jet market
- Adjusting strategy to appeal to new consumer groups
- Getting to know your customer
- Music (and content) in a dynamic ITC environment
- Preparing for market entry - Analysis of the online travel market
- Where do I put my next store? – Mapping demand
- Understanding a product’s life cycle in Brazil
- Reversing shrinking market share
- One step ahead of the competition
- Keeping the Caribbean cool
- Is there gold at the bottom of the pyramid?
- Market Entry: High end kitchen appliances
- Understanding market demand: Household appliances
- Unmasking rivals in Colombia
- Making a case for the Miami luxury goods market
- Untangling the hair care markets of South America
Most Sought After Services by the Consumer & Retail Sector
Consumption Mapping – As retailing becomes increasingly crowded, location optimization becomes the most important success driver to new store investment.
Customer Satisfaction – the rise of niche retailing was born from dissatisfied and demanding Latin American consumers. Keeping customers happy will be an increasing challenge.
Competitor Monitoring – As retailers fully penetrate the addressable market in Latin America, future growth will come from winning market share battles.