Paying list price - enforcing pricing policies in car dealerships
Services: Monitoring Services, Mystery Shopping
Challenge: Our client operates automotive dealerships. In recent years, they found that independent dealerships sometimes lower their pricing below that permitted by company guidelines in order to persuade consumers into buying a car.
Approach: AMI leads an ongoing mystery shopping campaign in which service, purchase potential, care, and pricing are evaluated. Data is reported to the client in the form of an analytical report supported by images and recordings.
Result: After sharing results with its dealers, our client now has the confidence that his “Single Price” policy is respected and that quality service standards are reached throughout its dealerships. Unfair business practices are reduced to a minimum and client perception is improving.