Balancing Opportunity and Risk when Doing Business in Brazil
For the past 10 years Brazil has been the talk of the town. From incredible growth rates to attracting the World Cup (2014) and Olympics (2016), Brazil is synonymous with "successful emerging market". 10 years after the term "BRIC" was coined, Brazil still represents strong upside opportunity. However, the years past also reveal some of the many risks and challenges that companies encounter on the road to El Dorado. Here is an AMI presentation delivered during BritWeek, an event organized by the British American Business Council, which outlines some of the opportunities and risks that companies encounter when investing (or increasing their investments) in Brazil.