Insight is the currency of our success as consultants. If we can provide an “aha!” insight to our very knowledgeable customers, then we succeed in justifying our fees. If we fall short of that achievement, clients begin to question our utility.
All of our client engagements are highly confidential, which makes it awfully difficult to showcase our knowledge in an open forum like a website. But every once in a while we find time to publish our own insight, at the behest of a magazine, think tank or other public medium or for our own marketing purposes.
Good insight comes neither from luck nor brilliance but is the inevitable result of thoroughly planned and soundly executed research. Remarkable insight is always provocative, if not controversial because it challenges conventional wisdom. Changing the status quo always has its detractors such that the most impactful insight is often challenged and must be vigorously defended.