Our client, a global industry specialist consultancy, produces a global study on hair products. They have never studied the Colombian nor Chilean markets previously and required on-the-ground research experience to complete their study.
Our client, a leading fine jewelry retailer, was seeking to convince its corporate headquarters to expand its presence in Miami, based on the large influx of wealthy Latin American visitors to Miami each year.
Our client, a leading manufacturer of household appliances, wanted to test the readiness of its leading Latin American market for their plans to double the number of product models they place in market.
Our client, a global manufacturer of high-end kitchen appliances, recognized that Brazil had become a more attractive market after years of income growth, expanded consumer credit and a stronger currency. With the challenge of high import tariffs, reaching the Brazilian consumer requires selling high end niche products via affluent reaching retailers.
Our client, a global manufacturer of consumer goods, was developing its strategy to pursue the promise of the base of the pyramid (BOP), represented by 70% of the world’s households. Within this vast segment is the working poor, a viable but challenging market.
An electronics manufacturer seeking to expand its reach needed information on market size, key competitors and best practices in four Caribbean countries, in order to identify winning strategies at the regional level.
Our client, a Fortune 100 company, focuses on consumer goods and operates on a global scale and thus faces both international as well as local competition. Gaining a clear understanding of their competitive positioning in each market is a challenge.
Our client, a global leader in the personal care market, was losing market share to new, niche oriented players in one of Latin America’s largest consumer markets. The client needed to understand why their brand was not holding up to this competitive pressure.
Our client, a leading player in business travel, was seeking to make a major investment in one of their key properties in Mexico. As such, they were seeking to identify the areas of opportunity where they could improve and thus gain the most impact with their customers.
Our client, a provider of mobile phone services in the United States, wanted to unpack the strategies of one of its most important competitors, whose innovative marketing and sales tactics were leading them to capture increased market share.
Our client, a leading Latin American retailer, is constantly looking to second and third tier cities in which to grow its presence. Identifying opportunities lies as much in the market potential as the presence of competitors. Knowing where demand versus competition is mapped often determines the future success of a new store location.
Growing at a CAGR of 15%, our client, a Latin American transnational, is on the constant lookout for rising opportunities. Operating in the retail space, they needed to obtain accurate, timely information on customers and potential customers. This information included elements such as where they live, where they shop and an analysis of their consumption patterns.
The growth of the emerging middle class is a phenomenon that has taken Latin America by storm in recent years, one that presents a challenge to consumer goods manufacturers. Our client, a global leader in home appliances, wanted to research the consumption behaviors of the emerging middle class in Brazil, Colombia, Mexico and Peru, to help them to better target this emerging segment.
The client, a global consultancy, was in turn assisting a client of theirs who provides fractional jet and jet management services. This company was looking to expand internationally and wanted to assess the market readiness for both types of services of Brazil in Mexico, needing market research so as to target high net worth individuals (HNWI), i.e. affluent consumers, in both markets.
AMI’s client, a leading Latin American consumer finance firm was stuck in its old ways of defining customer segments. As a result, their ability to penetrate the market had plateaued. In search of untapped customer niches and product development opportunities, the client hired AMI to analyze its customers and devise a new way of segmenting.
Challenge: Our client, a leading supplier of commercial refrigerators and display cases, hired AMI to conduct a brand attribute and preference study. The goal was to understand where the client stood vis-à-vis its competitors in terms of its brand strength, perceived product features, and product performance.