The Services Your Company Needs

Our market intelligence solutions deliver the
information you need to make smart business decisions.


Our Growth Analysis Solutions provide certainty to your future business plans.

Our Risk Analysis Solutions assess and mitigate a wide range of business risks to which your Latin American operations may be exposed.

Our Performance Analysis Solutions measure where your business stands today and tell you how to improve tomorrow.


  • Opportunity Benchmarking
    • Companies operating in Latin America must constantly choose one market over another, decide which product to next introduce, select the most viable customer segment for their expansion. AMI helps bring objectivity to the decision making process by quantifying and comparing growth opportunities.
    • Our customers: Strategic Planners, Product Managers, P&L owners, amongst others.
  • Market Assessment
    • 95% of product launches in Latin America are adaptations of products designed for other, more mature markets. But the region's receptivity to foreign products is no guarantee of a successful launch. Before your company invests in penetrating a market, you will need to answer the following questions:
    •    - Is the market ready for my product?
    •    - Can my  product compete and if not, what is required to make my offering competitive?
    • Our unique combination of market research, competitive intelligence, regulatory and economic analysis helps companies answer these and other critical questions and thereby lowers the financial risk of new product launches.
      • Our customers: Product Managers, Marketing Managers, Strategic Planners, amongst others.
  • Customer Research
    • Latin America's relatively open markets, expanding credit access and changing demographics have created an increasingly demanding consumer base. How best to survey customer needs varies by county, target market, and product type - understanding that is half the battle. The rest of the battle is won through close collaboration with our clients - the hallmark of our approach to customer research.
    • Our customers: Market Research Directors, Market and Customer Insight Managers, CMOs, Product Managers, Business Unit Managers, amongst others.
  • Investment Viability
    • In an ideal world, investors wish to be told the future returns on their investments. But Latin America & Caribbean markets are neither robustly nor accurately reported by published sources. In the accelerated timeframe which is typical of a pre-investment analysis, AMI raises the level of certainty of an investment by interviewing well-placed industry sources and modeling key metrics on limited input information, enabling our seasoned analysts to grade projects by their level of viability.
    • Our customers: Strategic Investors, Private Equity and Hedge Funds, Investment Bankers, and Project lenders, amongst others. 
  • Partnering
    • Who you do business with often defines your reputation, not to mention your performance. However, few companies have the internal resources to adequately identify, much less qualify and choose the best possible local partner (or acquisition target). AMI's six-phase partnering approach helps our clients to partner with distributors, co-investors, acquisition, targets and vendors. Our modular approach enables clients to in-source or outsource any of the phases without compromising the end result.
    • Our customers: Corporate planners, M&A Team, Sales Directors, County Directors, amongst others.
  • Strategic Planning
    • Come 4th quarter, companies struggle with the creation of a strategic plan, designed to bring focus to their growth investment plans the following year. In Latin America, the challenge is exacerbated by a dearth of reliable market sizing and forecasting information. The diversity of markets in the region also makes it difficult to achieve managerial consensus on where to spend limited funds. AMI provides both vital market intelligence as well as an objective sounding board to the decision making process. Our seasoned managing directors can moderate a consensus building meeting of top managers and guide them through the options the company faces so that everyone buys into next year’s planning priorities and budget.
    • Our customers: LAC division Presidents, Strategic planners, CMOs, CFOs

  • Competition
    • Strong growth and open markets invite an evolving parade of new competitors to Latin America and the Caribbean. In such an environment, competitive intelligence should be an ongoing monitoring exercise, not a once-in-a-blue-moon diagnosis. AMI designs bespoke competitive intelligence programs that legally and ethically deliver vital information in a timely fashion to managers who can adjust pricing, product portfolios, messaging, channel coverage and other tactics to defend their market share or exploit a competitive advantage.
    • Our customers: Country Directors, Product Managers, Business Unit Managers, Regional P&L Managers, Sales Directors, among others.
  • Unethical Competitors
    • Unethical competition is present in most product categories across LAC markets. Illegal imports of global brands can undercut legitimate competitors by 20-30% by evading tariffs, sales taxes and expensive regulations. Product rip-offs, made in the region or imported from Asia, devalue a brand and can endanger its reputation. Some local players exercise corruption to avoid complying with onerous labor laws, income taxes, regulations or to win tenders.  Understanding how to compete in a market begins with an honest assessment of the landscape. Defending one’s hard earned market share against unscrupulous competitors requires gathering evidence of their wrong doing. Collecting intelligence on unethical competitors is not for the faint of heart, which is one reason we relish doing so.
    • Our customers: Country managers, Corporate Legal Counsel, Strategic Planners, amongst others.
  • Political
    • Political risk can rear its head in many places but is almost always driven by financial greed and/or electoral ambition. In Latin America, the historical complexities associated with the natural resource sector (mining, oil & gas, energy, water, agriculture, forestry) heightens the political risk exposure to investors in those fields.  Mitigating political risk begins by partnering with influential local partners. Keeping political risk at bay requires constant vigilance through a program of discreet intelligence gathering that is coordinated with government and community outreach. AMI can help assess political risk at national, provincial and local levels ahead of an investment. More importantly, AMI can design and manage a discreet intelligence gathering program that anticipates risks before they materialize. 
    • Our customers: Country Managers, Risk Officers, Corporate and Government Affairs Managers, Financial and Strategic Investors, amongst others.
  • Reputational
    • Corporate reputations are at risk at a few vital junctures, some of which are predictable, others not.  In the process of entering a market or starting a project, who one partners with or acquires can bolster or damage a company’s reputation. Ahead of those partnering decisions, AMI conducts reputational due diligence analysis, assessing areas of risk so that our clients can either walk away or proceed better prepared. Once operational, reputations can be damaged quickly and for multiple reasons. Periodically, surveying a company’s reputation among stakeholders is preventive medicine that our consultants provide. When company’s reputations are attacked, quickly investigating the source and motive of the attack can provide vital defense in the court of public appeal. We work closely with our client’s PR apparatus to supply timely and accurate intelligence in defense of their reputation. 
    • Our customers: Country Managers, Risk Officers, Corporate and Government Affairs Managers, Financial and Strategic Investors, amongst others.
  • Economic
    • The end of the commodity super-cycle reminds us how vulnerable most markets in Latin America are to currency risk. The best laid plans quickly unfold in the face of economic volatility. But beyond macro-economic risks, the future revenue streams of our clients are also vulnerable to industry dynamics and the invasion of disruptive technology. At AMI, we make economic risk analysis an important building block of any strategic recommendations that we offer to our clients. 
    • Our customers: Strategic Planners, CFOs, Financial Investors, amongst others.

  • Market Share
    • The ultimate yardstick of business performance is market share. In Latin America, few industries are reliably analyzed by neutral 3rd party players so it is incumbent upon each company to measure the size of the market and their share of the pie. AMI combines market research and market intelligence techniques to measure share. When underperformance is flagged, we dig deeper to find the root cause of slipping market share.
    • Our customers: Regional and Country Directors, Product Managers, Business Unit Managers, Sales Directors, among others.
  • Best Practices
    • Climbing the learning curves of operating in a challenging market like Latin America can be made easier by studying the successes and failures of your competitors. Their experience offers invaluable insights that can save your firm both money and time. Collecting those insights is one of AMI’s most practiced skill sets and is at the forefront of our market intelligence offering.
    • Our customers: Regional and Country Directors, CI managers, Product Managers, Business Unit Managers, Financial Investors, amongst others.
  • Brand Awareness
    • Brand awareness is the platform upon which marketers conduct both their offensive and defensive strategies. Most products enjoy some local brand awareness before they are launched in Latin America. Understanding where awareness is strongest and how it is positioned via the competition will often dictate the success of a product or campaign as well as the true value of an acquired corporate asset. AMI employs market research and market intelligence techniques to measure the awareness level, strength and positioning of our client’s brands. 
    • Our customers: Market research managers, CMOs, Product managers, Financial Investors, amongst others.
  • Customer Satisfaction
    • Customer satisfaction readings are like the canary in the coal mine, predicting future risks to your brand value and/or market share.  We advocate combining customer satisfaction surveys with competitive intelligence because your customers perceive your products and services vis-à-vis other choices they have. Only by looking inside your company as well as the competition, can you truly understand what is driving any changes in your customer’s satisfaction levels.
    • Our customers: Market research managers, CMOs, Product managers, Financial Investors, amongst others.

We can help you identify, develop, and implement winning strategies in Latin America.




The rapid expansion of consumer credit has created a far wider addressable market for automakers than was the case just ten years ago. The loosening of car import rules helps bring broader car model options to consumers who for years had to make do with few choices and high prices. In 1999, five car makers serviced the Mexican market with less than fifty models. Today, over 25 car makers offer over 300 models to Mexican consumers. The growth and breadth of the auto sector has similarly widened the aftermarket parts industry, the auto finance sector and OEM suppliers. Latin America’s car industry, once isolated behind high tariff walls, is increasing globally integrated.

Since 1994, AMI consultants have been engaged in over 100 automotive sector client engagements:
Consumer cars & trucks
Aftermarket parts
Consumer auto finance
Commercial trucks & buses
OEM (1st & 2nd tiers)
Dealership service

Economic stability and the liberalization of a once highly protected market has attracted tens of billions of dollars of investment in Latin America’s insurance markets by global players. Insurance companies have in turn created demand by educating the market on the economic and emotional logic of insurance products. It has been a slow building process in every area of the industry, from lobbying for reasonable regulations to educating skeptical customers. The hard work of early pioneers is now paying off in an industry that continues to experience double digit premium growth in spite of economic slow-down. That said, the industry still faces considerable risks and challenges. Though they have eased, regulations vary wildly from market to market, making it difficult to achieve operational scale in small and mid-size markets. In Venezuela and Argentina, economic and political risk makes large portfolios vulnerable. In lower income markets, life insurance is yet to penetrate.

Since 1996, AMI has conducted over fifty studies in the insurance market including:
Accident & Health
E & O / Professional Liability Insurance
General Liability Insurance
Political Risks
Property Insurance
Umbrella and Excess Liability
Trade Credit
Workers Compensation

The first industrial market to modernize in Latin America over the last twenty years was Mexico. Their labor cost advantages and proximity to US suppliers and markets helped convince many US industrial plants to shift their operations to Mexico. NAFTA brought additional investment, much of it in state-of-the art manufacturing facilities that helped create a manufacturing equipment market almost half the size of the US. Strong currencies in South America and declining interest rates have helped large and mid-sized businesses, struggling to compete globally, invest billions in new plants and equipment, particularly from European suppliers. Going forward, strong domestic consumption, driven by favorable demographics, will fuel a need for more industrial equipment and support services.

Since 1993, AMI has conducted close to 300 industrial sector market intelligence studies, across a wide array of segments including the following:
Advanced manufacturing
Basic chemicals
Electronic equipment
Fine chemicals
Food ingredients
Manufacturing equipment
Precision manufacturing
Pulp & Paper/dd>
Safety products
Sanitary products
Transportation equipment

The practice of value-added logistics was introduced slowly and painfully to Latin America via the best practices of foreign investors. It has taken almost 15 years for most local large and mid-size players to accept the economic imperative of out-sourcing non-core logistical functions. Where foreign investment is strongest, logistics outsourcing is most widely accepted by foreign and domestic firms alike. Conversely, 3rd party logistics has yet to make inroads in much of the region where foreign competition is muted at best. Logistics suppliers are conservative investors and began by limiting their business models to international logistics where contracts were paid in dollars and customers were predominated by multinationals. However, that segment is now over supplied and the next frontier of opportunity lies in domestic logistics. The challenge there is the often antiquated regulations associated with trucking, domestic shipping and rail. Latin America’s logistics industry is still a work in progress.

AMI consultants have conducted over 100 studies of Latin America's logistics sector since 1993 in the following segments:
Freight forwarding
Port Services
FTL Trucking
Air Cargo
Inventory Management
Ship Maintenance
Billing and Collections
Last Mile Delivery
Customs Efficiency
LTL Trucking
Warehousing and Distribution

From 2004-2013, Latin America’s card industry has enjoyed explosive growth. Issuers (banks and others), card networks (MasterCard, Visa & Amex), large acquirers and processors as well as retailers have benefited from expanding consumer credit, which grew at CAGR levels of >20%. During this time, Brazil became the most profitable credit card market in the world, buoyed by heavy consumer spending and some of the highest APRs found anywhere. The single product that has driven Latin America’s robust card industry has been the consumer credit card, the prized possession of the region’s aspiring middle class. Going forward, the playing field will get tougher and more diverse. Consumer credit has reached exhausted levels in Brazil and Chile. Future growth in the LatAm payment industry will come from new products: digital wallets, mobile money, and young products such as pre-paid, business cards, and purchase cards.

AMI consultants have conducted over 175 market intelligence projects in the Latin American payments sector since 1994 including the following segments:
Affluent business cards
Affluent consumer cards
Balance transfer cards
Bank correspondent networks
Card delivered insurance
Card not present transactions
Card processing systems
Cash-In / Cash-out
Contactless commerce
Corporate cards
Debit cards
Digital wallets
Dollar based International cards
Fuel cards
Healthcare payment systems
Loyalty & reward programs
Merchant networks
Merchants POS systems
Mobile money
Mono-line cards
Pre-paid cards
Purchase cards
Social benefit cards
Virtual remittances

The natural resource led boom in Latin America that began in 2003 has rebuilt the fiscal coffers of many Latin governments, helping to trigger long overdue public investment in healthcare. The private healthcare services industry has similarly flourished, first to service the upper classes in these markets but also to attract medical tourists from abroad. As a result, medical equipment sales into the region have blossomed. Aging populations in Argentina, Uruguay, and Cuba will bring new healthcare challenges to those markets. A second baby-boom wave will strain the maternal health sector in countries like Mexico, Brazil, Colombia and Peru. IP infringement and corrupt practices in the public health sector continue to challenge foreign suppliers whose actions abroad bring liabilities in their own jurisdictions.

AMI consultants have conducted over 150 market intelligence projects in the Latin American healthcare sector since 1995. Our healthcare practice is subdivided into three areas:
  1. Medical Devices & Consumables
  2. Pharma
  3. Medical Services
Custom research: in areas such as:
Intellectual property
Medical devices
Medical opinion
Clinical trials
Rare diseases
Export sales
Ingredients and coatings
Pharmacy retailing

Few industries carry the historic political and social baggage associated with the mining and energy sectors in Latin America. The region’s economic growth and investment relies upon healthy pricing in the sector. Political careers are made and lost, based upon the performance of these industries and the rents levied upon them. For investors operating in mining or energy, there is no escaping political and reputational risk. Those risks become particularly acute during a pricing downturn, when royalties drop and projects are cancelled far faster than host governments can curtail fiscal spending. The result is a political battle (between different levels of government and local communities) over shrinking spoils. The mining and energy companies become convenient political scapegoats when tensions arise. Throughout Latin America, royalties are disproportionately paid to central governments, little of which trickles down to local communities. As a result, much of the political risk facing the extraction industry is found locally, in isolated jurisdictions with minimal policing and ineffective governance. Community and government relations take on added importance for miners and energy companies.

AMI consultants have conducted over 100 studies of Latin America's natural resource sector since 1993 in the following segments:

Energy Policy
Exploration Equipment
Gas Distribution
Hydroelectric equipment
Oil & Gas Exploration
Oil & Gas Services
Pipeline Equipment
Wireline logging
Precious metals
Mining equipment
Mining lubricants
Mining services
Government relations
Community relations
Labor relations

Since 1990, consumer credit in LatAm has grown 500%, changing forever how and what consumers choose to buy. With credit, Latin American consumers can purchase more prestigious brands, better quality products, and just more stuff, especially higher ticket items (cars, computers, electronics, travel, etc). In response the retail industry has similarly transformed. The first phase of change was the rapid consolidation of food and general retail with the arrival of large box store chains. More recently, niche retailing has grown, offering the affluent an alternative to homogenized big. Today, e-commerce growth leads all retail segments. Brazil is the 10th largest B2C ecommerce market in the world but remains vastly under-penetrated at less than 3% of all retail sales. Rapid growth in smart phone ownership across Latin America will provide additional boost to the next frontier of retail in the region, m-commerce.

Since 1993, AMI consultants have conducted more than 300 consumer and retail studies in Latin America, covering dozens of different product categories, including:


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Through our offices in Miami, Mexico City, Sao Paulo and San Francisco, we lead complex research assignments in every Latin American market to deliver local knowledge and industry expertise.

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